“What I see happening when I work with clients is that today a lot of the visibility, they have is sitting on the transaction data that they have. They have made a lot of effort to consolidate their work on big platforms, and there they are quite happy. Unfortunately, this is only roughly 50% of what is really happening and very often even less in those companies, right? So being able to leverage AI to build custom and tailored models to take advantage of the interaction data is absolutely a game changer. It will unlock insights that they don’t really have today. And it will really allow the company to have a full picture of what’s happening in house. So, if I must give one word to describe Soroco is, game changing.”