Telecom BT Group identifies a 20% improvement in operational efficiency by leveraging the Scout AI model Published by Everest Group for Soroco: Read here Enterprise overview BT Group is the UK’s leading provider of fixed and mobile telecommunications and related secure digital products, solutions, and services. BT also provides managed telecommunications, security network, and IT infrastructure services to customers across 180 countries. It serves a wide range of customers such as small and medium-sized enterprises, start-ups, wholesale customers, commercial premises, public sector organizations, and large corporate firms. The provider has expanded its presence globally across Europe, Asia Pacific, the Middle East, Africa, and America. The company partnered with Soroco to deploy Scout, its task mining / DII offering in 2021 to discover and analyze processes. Industry Telecommunications Countries 180 Location Europe, Asia Pacific, the Middle East, Africa, and America Drivers of adoption Process transparency Gaining visibility into the as-is processes that are executed across different operational teams Generate process insights Improving the accuracy of data for the operational teams to work on to generate reliable insights about business processes Improve employee productivity Helping employees realize the potential for improvement in executing their tasks Process improvement Leveraging a fact-based approach to discover and analyze processes for improving the overall process efficiency Approach to DII initiatives Project initiation DII was introduced in January 2021 to analyze user interactions across different applications and gain visibility into processes Process selection Process excellence team conducted PoCs across different business units to identify processes for deployment. DII was first implemented in BT Group’s GBS (Group Business Services) unit, for use cases such as order management and pricing excellence Talent This is built through internal training programs and it does not rely on any third-party service providers for talent. It introduced certification courses to train its employees Organization structure BT Group has implemented a hub and spoke CoE model wherein the central hub manages license management and best practice sharing, and the spokes within business units leverage the insights for process improvement initiatives Key business outcomes Identified the potential to realize a 15-20% improvement in operational efficiency by leveraging digital interaction intelligence solutions Reduced the time to obtain the operational data that was otherwise challenging to obtain by manual methods Improved upstream and downstream processes by identifying and eliminating redundant processes Status of these initiatives Current status of these initiatives ~60 teams leverage DII across hundreds of projects. BT Group leverages DII for a wide range of use cases such as record to report (R2R), order management, billing assurance, pricing excellence, and helpdesk. Plans for these initiatives Become self-sufficient in leveraging DII and increase value realization efforts based on the identified opportunitiesExpand deployment to other teams and prepare department-specific use cases with clearly defined targetsContinue to leverage DII to identify more process standardization and automation opportunities Challenges Addressing concerns from operational teams regarding the adoption of task mining / DII technology due to the apprehensions around increased visibility and transparency into the ways of working Lack of understanding about the applications and benefits that DII technology could offer Getting approvals from the IT team related to data usage in the initial phase of the journey Winning insights Establish a CoE model within the organization to manage these initiatives or utilize existing CoEs to collaborate and manage these initiatives Create a business case to analyze the expense and resources consumed and the return and benefits that can be achieved for further adoption in other areas to overcome the barriers to adoption Have an effective change management program to have proactive and continuous communication with relevant stakeholders to educate them about the benefits of technology and address their concerns or apprehensions related to data privacy To get more insights about Digital Interaction Intelligence and download the complete DII playbook by Everest Group Download the Everest Group Playbook